According to author and entrepreneur Hugh Mason, New York University Tisch School of the Arts Asia offers both creativity and innovation through the International Media Producing program. It represents the future of media.
McGraw-Hill publishers recently hosted at panel on transmedia at Singapore Management University to celebrate Hugh Mason and Mark Chong’s book, Brainfruit. The book explores entrepreneurship and monetizing creativity in the digital age.
Grace Chng, editor of the The Straits Times Digital Life, facilitated the panel discussion which included Michael Yap, Deputy chief executive officer at the Media Development Authority and executive director of the National Interactive Digital Media program; Aldric Chan and Adrian Chye of the Mediafreaks group, an award winning new media and 3-D animation studio; writers Hugh Mason, Mark Chong; and Gillian Gordon, chair, International Media Producing at Tisch School of the Arts Asia.
The panel discussed the future of transmedia and how the rich mix of technology and talent in Singapore can lead to the successful incubation and marketing of new ideas.
In Brainfruit, Mason and Chong state, “An idea needs a business model around it before it can become an ideas business.” They believe that working out how you are going to sell an idea first, rather than focusing on the idea first, is often the best strategy.
Gordon spoke about the speed of technology and the importance of telling stories across multiple platforms. The multidisciplinary structure of the International Media Producing program offers cross-platform training in film, television, music, stage and new media.
Mason has agreed to teach Creative Leadership and Organizational Dynamics for the International Media Producing program beginning in Spring 2012.
